SERvices | CRM Cleansing Append Program
Leads or contacts fed in your CRM system from time to time come from a range of sources and every source brings in data with varying level of quality. Sources include rented lists, conference and trade show lists, sales people adding data, and many other sources. Now unless the data is cleared right at the source or on a systematic periodic schedule you can end up with tons of data in your CRM Application that is faulty, resulting in your campaigns turning into an absolute failure.
Incrisale CRM Cleansing program enables you to cleanse, update and append your CRM database ensuring that the data is cleansed at the source as well as periodically. We understand the critical checks on the data to be useful and structure a process around that.
The Program includes one or more of the following services according to your specific requirements:
1. De-duplication and standardizing of company and contacts at the source, allowing you to easily analyze account penetration.
2. Elimination of Bad Data at the source or in a periodic batch mode.
3. Flagging all leads non-business email addresses
4. Merge duplicates or related data, based on requirements.